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July 25-27, 2018, NECC (Shanghai), China

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Gap, Sarah Jessica Parker Team for Kids Apparel

2018-02-22
GLOBAL—The Gap has announced a collaboration with actor/designer Sarah Jessica Parker on a limited-edition line of girls and boys apparel and accessories.

Stemming from Parker's good luck traditions, there are embroidered rabbits found throughout the collection of girls dresses, separates and handbags, and graphic tees, khakis, and shirts for boys and toddler boys. The collection will also include a backpack featuring Ebbit, an egg-shaped character.

'Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand,' says Parker. 'I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.'

'It's been a delight to collaborate with Sarah Jessica Parker on this special collection for kids that combines her nostalgic childhood memories with signature Gap favorites,' says Wendi Goldman, executive vice president and chief product officer, Gap. 'We are so thrilled to have Sarah Jessica back with the Gap brand in this new collaboration capacity. Together we created a collection that we hope will be passed down from generation to generation, just as we envisioned.”'

The Gap | Sarah Jessica Parker collection will be available March 1 at GapKids stores in select countries including the U.S., Canada, the U.K, France, Italy, Greater China, Hong Kong and Japan and gap.com.


Source: License Global